Marketing today not only requires best practice with traditional strategies but in newer areas, particularly those now available through social media channels, many of which can assist in increasing awareness of a meeting or event and thereby growing sponsorship and delegate attendance. Social media can also foster greater in-meeting engagement and exhibitor and attendee satisfaction.

ICMSA’s marketing team now includes younger, social media savvy personnel who not only understand the intricacies of social media platforms but recognise the best channels to achieve the best results for each meeting and event, taking into account audience demographics and user analytics.

All of ICMSA’s marketing plans include a comprehensive social media strategy.