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6
Briefing the Venue
 

Column written by Bryan Holliday, Director, ICMS Australasia for mice.net

Elsewhere in this issue is a comprehensive report on our company's management of the World Congress on Information Technology, held recently in Adelaide.

This was one of the more exacting meetings we will manage this year in that the technical requirements were significantly beyond the normal for a meeting of this size - some 2,000 delegates.

In the case of WCIT2002 we had use of the Adelaide Convention Centre, which was purpose built for large conferences and whose design takes into account a multiplicity staging scenarios.

The situation changes significantly when one is selecting an hotel or function centre for a conference or special event such as an awards night.

While the hotel sales kits may be full of glossy brochures showing room layouts and estimates of capacities, it really is essential to see for oneself what the venue offers. If this is impossible, speak to the organiser who has held a similar type of event in the same venue.

Venue Suitability: Does the venue have the capacity to meet all space requirements simultaneously for the event - meeting room, space for catering, pre-function drinks area, secretariat space, speaker ready room, storage facilities and parking for participants? Is there sufficient soundproofing between the various rooms. What other events are on at the same time?

Technical Competency: Can the room be blacked out; is there adequate public address and audio visual equipment; what about the sight lines from every part of the room and what is required in terms of staging equipment. The increased use of Internet based presentations and demands for email facilities from delegates means the venue had better have online access.

Human Resources: Is there one point of contact within the venue for all your requirements throughout the life of the project? Is there backup provision in the event of this person's unavailability?

Contingencies: If a function is to be staged out of doors, what wet weather alternative is available?

Are the Facilities up to Scratch? Artful use of lighting can cover a multitude of sins and many a busy venue can look shabby in the hard light of day. Ensure you see it in the same lighting conditions that will pertain on the day. If unhappy, get it painted or have whatever needs to be done to ensure the venue at first glance looks smart and professional.

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