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4
Selling the Clever Country
 

Column written by Bryan Holliday, Director, ICMS Australasia for mice.net

Transforming a significant research finding or technological development into commercial opportunity has long been one of the biggest hurdles facing Australian scientists, with many forced to head offshore to find a market.

The recent inaugural Commercialisation Forum & Fair of Ideas (CFFI) in Sydney provided the opportunity for some 44 research institutes from universities and government bodies around the country to showcase the cream of Australian research.

"We desperately need to commercialise the outcomes of our research and our conference and exhibiton provided venture capitalists and others in the private sector with a 'one stop shop' for cutting edge technology," said Paul Field, Associate Director of Bio Business at the Australian Technology Park. The conference and trade fair was mounted by Knowledge Commercialisation Australasia and managed by ICMS Australasia.

One of the stars of the show was a piece of Australian technology that could save the world car industry - and other industries - billions, as well as many human lives.

WeldPrint, developed by WTi and the University of Sydney, uses mathematics and chaos theory to analyse the quality of arc and spot welds in motor vehicles and other metal products - and picks out flaws in the blink of an eye.

"WeldPrint is unique in its ability to identify and categorise welding faults non-invasively, in real time, so you know how good each and every weld is," said WTi Business Manager Trevor Gore

.WeldPrint was named the winner of the inaugural $100,000 Peter Doherty Prize for Innovation at the Commercialisation Forum and Fair of Ideas.

The choice of winner was based on the potential of the technology, the realism of the business opportunity, understanding of the market, commercial expertise in the team and investment plans.

Trevor Gore said the exhibition and conference had proved most informative and the exposure had resulted in much interest from venture capitalists and prospective investors.

"There were a lot of benefits to our participation and we'll be using our contacts from the fair and the proceeds from the prize to commercialise overseas.

ANSTO used the Fair to launch the ANSTO Business Lab (ABL) as a total 'cradle to grave' environment for the evaluation, management and commercialisation of the organisation's intellectual property and technologies.

"The fair provided a new opportunity to demonstrate the depth of national public sector R&D across the whole of Australia to venture capitalists and investors, who by nature tend to focus on a traditional 'one-hour plane ride' portfolio of investment opportunities," said Rob Muir, Director if the ABL.

"For us at ANSTO, the event offered access to a strategically-targeted audience with its mix of venture capitalists and other 'influencers' in the investment value-chain, including representatives of the Licensing Executives Society, the Australian Venture Capital Association, the Australian Institute of Company Directors and the Australian Institute for Commercialisation.

" He said the event would become of even greater value to Australia as a whole when it widened to include corporate research and development.

Already in the ABL pipeline are global business opportunities in advanced materials, mining solutions, life sciences, nano-engineering and nuclear science. Applications range from industrial and medical applications, to new radioisotopes and their combination with innovative carrier molecules to create new therapeutics and diagnostics for nuclear medicine; and from the flavouring of yoghurt to increasing the rate of gold recovery in processing of gold ores.

"Delegates and exhibitors are demanding the the events they attend have measurable outcomes. The strong commercial orientation of the business program and trade fair guaranteed significant numbers of quality visitors and delegates," said Bryan Holliday of ICMS Australasia, organisers of CFFI.

For more information, contact Bryan Holliday at ICMS Australasia at (02) 9241 1478.

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