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Social Events - Creating the Good Oil
 

Column written by Bryan Holliday, Director, ICMS Australasia for mice.net

Meeting planners need to think well beyond having microphones and rear projection that works when considering the communications requirements for their event.

While it is essential that technology is perfect during the conference, much of the value of the event lies in the informal discussions of delegates and it is therefore essential that social events be designed with this in mind.

At pre-function drinks, street theatre characters can be used to engage people who might be on their own and provide a focus for shared entertainment.

A shared platter of antipasta for a first course is a good ice-breaker at the start of a formal dinner. This is followed by a plated meal and a dessert buffet.

The dessert buffet means that dietary requirements can be met; people can choose cheese and fruit as an alternative and it also gives them a chance to move around and pick up conversation at other tables. Also, if there's dancing, there no uneaten desserts all over the tables.

If there is to be loud music at any point of the evening, there should also be a dedicated quiet lounge area where people can talk without having to compete with the band.

Good signage is essential at large functions and transfers back to conference hotels should commence within 30 minutes of the end of the meal service.

.After dinner speakers should be limited to 20 minutes maximum with a further 10 minutes in hand if there's strong audience interest. All speakers need to be clearly advised as to the maximum length of their presentations and made aware of their place in the running sheet.

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