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Why meet
 

Column written by Bryan Holliday, Director, ICMS Australasia for mice.net

Meetings and gatherings in an endless variety of forms are the cornerstones to life in a democracy.

It is an activity that predates the establishment of formal institutions - the corroboree in Australia, indaba in Africa or pow wow in America were all central to the organisation of community life on their respective continents.

From these relatively informal occasions, parliamentary democracy developed - a highly structured environment with strict rules for attendance and the handling of debate. Parliamentary buildings often become the symbol of the state and their location an abbreviation of government itself.

In recent years there has been much talk of "empowerment" of workers and the establishment of regular forums where feedback on how their organisations should operate. There are many examples where companies that have taken this consultative approach have become market leaders.

Meetings take many forms and it is incumbent on the person or persons who convene them to ensure that they are relevant and productive.

Corporate meetings are held to inform shareholders of progress; reward top performers with peer recognition; sales seminars; strategic planning; team building and training.

Each of these activities has a different objective and need to be tackled in equally different ways to ensure the participants are getting the most of the occasion. For example, if an event is being held away from home over several days, providing a complimentary 10 minutes' telephone time to call home a day will invariably increase the enthusiasm level of the participants.

Association meetings are the glue that binds people of similar professional interests. An association meeting requires a relevant business program but also plenty of time for networking and furthering common interests in an informal environment. Thus, the social events need to be developed to maximise these opportunities. It also allows companies keen to gain the attention of delegates the chance to host private functions for key clients.

Governments are also important generators of events, using them to announce policy and bring disparate views to the discussion stage. Non government organisations use the forums created by meetings to hammer home their message, usually to government. Meeting planners need to be sensitive to the issues surrounding their meetings. In recent years organisations involved in world trade have been the target of fierce and sometimes violent demonstration by anti-globalisation forces.

Meetings, whatever their size or subject, are important and the ways in which they are organised and managed can have impact well beyond the actual event.

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